[7/16-7/20] This Week in Small Business News |

This week in small business news, learn the best practices in postcard marketing, take note of the small business branding lessons Zappos has to offer, see how cash mobs and crowd funding can save the day, understand the difference between Google Places and Google+ Local, and read why holding a business card drawing may be your best marketing asset.

1. Best Business Practices for Postcard Marketing

When creating a direct mail campaign, it?s?a best practice to design your postcard (or any size collateral) around a central theme. Check out these tips for choosing color, copy and call-to-action in this helpful article.

2. Small Business Branding Lessons from Zappos

Zappos? core mission is delivering ?happiness.? Learn more about the role of happiness in your business and how you can increase customer and employee satisfaction.

3. Feel Good Capitalism: Crowdfunding and Cash Mobs Save the Day

Cross your fingers that cash mobs converge on your store soon! This type of feel-good capitalism is becoming more and more popular, and this article from crowdsourcing.com tells us why.

4. Why Businesses Need To Pay Attention to Google+ Local

With Google+ Local, your Google pages are being combined and optimized to sync with other popular services like Zagat. Read about why Forbes thinks you should pay more attention than ever before.

5. For Local Marketing, Nothing Beats the Simplicity of a Business-Card Drawing

Terra.com recommends drawing repeat foot traffic to your store with the classic business card fish bowl drawing. This will help you create a database of your neighborhood businesses and network with them at the same time.

Want more? Keep reading small business news.

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Just a note: The key to customer loyalty in small business is to reward your best customers. Luckily, 93% of people already have your loyalty card in their wallet, find out how.

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At Swipely, we help local merchants bring customers back with a loyalty program that rewards customers. One way that Swipely helps local merchants is right here on the SwipelyWorks blog. We share valuable tips on the challenges local merchants face ? like boosting loyalty, using social media, and finding capital to grow a business. If you're interested in writing a guest post for SwipelyWorks, please send an email to Amanda MacArthur, our Managing Editor. This entry was posted in Small Business News and tagged small business news. Bookmark the permalink.

Source: http://blog.swipelyworks.com/small-business-news/716-720-this-week-in-small-business-news

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