?
We're not sure how long the matte paint craze will last, but BMW is riding the trend by expanding their portfolio of light-absorbing finishes.
?
A brief history of Bavarian anti-burnishes: Two years ago, BMW dipped their toe with the Frozen Gray M3 Coupe, a premium priced ($78,900) limited edition that came with a laundry list of "Do Nots" and a "Maintenance Agreement" that made owners promise they wouldn't commit cardinal sins of mistreatment. Thirty of the specially prepped rides were gobbled up in 12 minutes, and BMW knew they were onto something.
?
The "Frozen" look is now available in five hues for a $5,000 premium, and BMW is so bullish on matte that they've chosen Frozen Bronze Metallic as the launch color for their new 6-Series Gran Coupe (seen here.) The treatment involves normal base layers of water-borne paint finished in a satin clearcoat, and the warnings still persist: don't use chemicals or abrasives, dry with only cotton cloths, not microfiber, avoid automated car washes like the plague, and no matter how tempting, never wax or polish your car.
?
"We're coming out with a line of products in the not too distant future that will be specially tailored to the care and feeding of the "frozen" colors," BMW product communications, technology, and motorsports representative?Monty Roberts told Popular Mechanics at the car's media intro, suggesting the German manufacturer is poised to milk every last drop from this of-the-moment movement.
ravi leigh espn greg oden st patricks day st. bonaventure ira glass
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.