Video conferencing moves into the mainstream | Red River | IT ...

According to recent studies, video conferencing has finally moved into the forefront of unified communication (UC) solutions. Network Instruments determined that while 55 percent of companies have video conferencing capabilities, 70 percent expect to have the capabilities within a year.

According to Heavy Reading, by the end of 2015, video will account for up to 65 percent of mobile device use. Denise Culver, research analyst with Heavy Reading IP Services Insider, commented on her report covering cloud video conferencing trends.

"Every year, it seems, forecasts are released that show video conferencing is on the cusp of success," she stated, "On the surface, video conferencing makes sense, but problems have plagued video conferencing providers for years."

Resource and support deficiency still a challenge
While the report also concluded that 71 percent of companies in North America currently have the capability for video conferencing, many don't utilize the feature due to cost concerns or lack of technological knowledge. Fifty-three percent of respondents in Network Instruments' study reported that insufficient training was the top challenge that had stunted video implementation, while 47 percent said the main obstacle was bandwidth management and video performance troubles. An overwhelming majority of respondents are often unable to identify the source of the problem as applications become more elaborate and network traffic increases.

However, Heavy Reading outlined the inherently cost-effective traits of video conferencing, as it uses a company's existing resources and allows for improved management of operations.
Moreover, as employees move geographically farther apart and telework becomes more common, video conferencing solutions will be imperative for optimal collaborative communications.

In order for video conferencing adoption to allow a truly collaborative work exchange, a consistently seamless experience is necessary. Eric Schoch, Senior director of the collaboration and communications group at Cisco, a technology partner of Red River, attributes this to the fact that enterprise systems are not properly designed to inter-operate and exchange information. Schoch predicts that 2013 will bring new software that improves operations and video quality all while lowering costs.

One of the most significant progressions in video conferencing, according to Shoch, will be mobile capabilities. Mobile phones will increasingly become widely-used devices for video and social enterprise applications, requiring that LTE network intelligence maintains quality streaming.

Businesses gain a multitude of communication advantages by implementing video conferencing capabilities. UC services can offer support to assist companies in troubleshooting any obstacles and minimizing any hindrances to video standards.

Source: http://www.redriver.com/collaboration-technology/video-conferencing-moves-into-the-mainstream

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